NCR APTRA Promote

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NCR APTRA™ Promote is banking software that takes full advantage of each opportunity, delivering carefully coordinated, high-impact marketing and advertising campaigns to segmented customer groups. As well as using the on-screen video and graphics capabilities of your ATMs, campaigns can deliver promotional or discount coupons for a true multimedia experience.

NCR APTRA Promote banking software allows you to segment your self-service users and deliver the most relevant promotions and advertising based on their geographical position or the location type. You can target your existing customer base too, delivering one advertising campaign to platinum card holders and very different messages to those with a student account. Even more valuable than that, you promote your products and services to non-customers using your ATMs.

For all its power and sophistication, the banking software is unbelievably simple to use. A simple Windows interface lets you select existing graphics, videos and logos as well as when you want the campaign to run and to which cardholders. NCR APTRA Exchange then delivers the campaign to your chosen locations.

Make sure you and your customers get the most out of every single transaction
NCR APTRA Promote transforms your self-service network into a powerful marketing channel, delivering high-impact advertising and promotions to customers and non-customers alike. Segment your audience to maximize cross-sales or boost new revenue from third party opportunities.

Different Demographic, Different Message
NCR APTRA Promote allows you to segment your self-service users and deliver the most relevant promotions and advertising accordingly. You can identify your customers and your competitor’s customers and deliver the most appropriate message.

Different Location, Different Message
NCR APTRA Promote allows you to deliver the most appropriate marketing based on their geographical position or the location type. For example, you can run different promotions in your off-premise retail sites from those seen in your branches. Or advertise one type of product in the cities and another in rural areas, depending on the economic landscape.

The Right Timing
Whether by season, day, week or even time of day, NCR APTRA Promote lets you pick the best moment to deliver the message/promotion of your choice, making it a very powerful marketing tool.

A New Source of Revenue
Financial institutions and independent deployers can now take full advantage of their self-service real estate by offering advertising to third parties and dispensing discount coupons from the ATM’s receipt printer. NCR APTRA Promote allows you to measure the effectiveness of a campaign (and how much to charge a third party) by logging the exact number of times a campaign has been viewed.

Your Very Own Advertising Agency
For all its power and sophistication, NCR APTRA Promote is unbelievably simple to use. An intuitive Windows interface lets you select existing graphics, videos and logos, when you want the campaign to run and to which cardholders. NCR APTRA Exchange then delivers the campaign to your chosen locations.

Seizing the Moment
NCR APTRA Promote turns your self-service network into a dynamic, high-impact marketing channel. It gives you full control over what campaigns are seen where, when and by whom, so you and your customers get the most out of every single transaction

 

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